Geneia

At Geneia, I led a full website redesign and developed a new visual system that unified the digital experience across web and marketing materials. The project presented highlights the redesigned website.
Industry:

Healthcare Tech

Deliverables:
  • Advertising Campaigns
  • Marketing Collateral
  • Web Graphics
  • Event Graphics
Role:

Lead Designer - Geneia

Geneia website design

The Challenge

The Geneia redesign aimed to enhance user experience and establish a comprehensive information hub for its three primary customer bases: health plans, hospitals & health systems, and provider practices. The objective was to boost conversions by delivering personalized digital journeys and premium content.

woman using computer
Health Plans
Hospitals & Health Systems
doctor at computer
Provider Practices
Geneia website designs
Geneia website designs
Geneia website designs

The Results

With a 15% reduction in bounce rate, a notable 153% increase in page views, and a substantial 131% rise in sales-qualified conversions, these achievements highlight the effective enhancement of user experience and personalized digital journeys across Geneia’s key customer bases.

15%
Reduction in Bounce Rate
153%
Increase in Page Views
131%
Increase in Conversions
Geneia Product Design

Theon Platform

See how the Geneia visual system was applied to a digital product experience.
View Product Design