At Geneia, I led major design initiatives including a brand refresh and full website redesign. The refreshed identity was carried through marketing, digital, and brand materials to create a consistent and impactful presence.
Healthcare Tech
Lead Designer - Geneia
The Geneia redesign aimed to enhance user experience and establish a comprehensive information hub for its three primary customer bases: health plans, hospitals & health systems, and provider practices. The objective was to boost conversions by delivering personalized digital journeys and premium content.
With a 15% reduction in bounce rate, a notable 153% increase in page views, and a substantial 131% rise in sales-qualified conversions, these achievements highlight the effective enhancement of user experience and personalized digital journeys across Geneia’s key customer bases.