openClinica

OpenClinica, a global leader in clinical trial technology, partnered with me on a brand refresh to modernize its branding and introduce a more vibrant, modern visual identity. The goal was to differentiate the brand within a competitive healthcare technology landscape while maintaining credibility and creating a cohesive system that could be applied across marketing and digital channels.

Industry:

Healthcare Tech

Deliverables:

Role:

Creative Direction & Execution

The refreshed color palette added warmth and energy to the OpenClinica brand, helping it stand out among clinical trial software companies. A cohesive icon system, combining custom and adapted icons, was developed to clearly represent complex concepts such as systems, products, and interactions.

I then worked with the OpenClinica team to extend the visual identity across the website, marketing, and digital campaigns. Each asset was designed as part of a cohesive system, creating a unified look and feel while allowing flexibility for different campaign goals. This approach strengthened brand recognition and helped OpenClinica stand out in a competitive clinical trial technology market.